Theory Of Reggaetivity
Assassin aka Agent Sasco
Germaica Digital
Digital Release
Februari 17, 2016

Track list
  1. Theory of Reggaetivity
  2. What Is Reggae? feat. AC, LC & JC
  3. Reggae Origins
  4. Health & Wealth
  5. LC (Intro)
  6. Feel Highrie
  7. Mix Up
  8. Crazy feat. Elesia Iimura
  9. Africa
  10. J.O.B. (Skit)
  11. Slave No More feat. Chronixx
  12. Stronger
  13. Day In Day Out
  14. Country Bus
Rating : from 5 (excellent) to 1 (poor)
Vocals : 4/5 Backing : 5 Production : 5 Sound quality : 5 Sleeve : 5
Don't know if the three-album deal he inked with VP Records in 2004 is the reason why it took Jeffrey Campbell, in reggae & dancehall circles better known as Assassin aka Agent Sasco, such a very very long time to come up with the follow up to his 2007 released sophomore album "Gully Sit'n", but now that it's finally there we do know that it was worth the long wait. "Theory Of Reggaetivity" is the title of his third studio album, a collection of tunes that sees one of the best lyricists in contemporary dancehall music going back to dancehall's foundation and clearly expanding his reach to authentic reggae music.

Assassin, whose first name adaptation was Agent 006 ((2006) which later on evolved into Agent Sasco, grew up in Kintyre, St. Andrew, before he relocated to Kingston. His career actually started in 1999 when his lyrics to Steely & Clevie's ruthlessly monotone "Street Sweeper" riddim were used by Spragga Benz for "Shotta". He soon started recording himself, releasing his first notable single called "Wah Gwaan" in 2000, which then was followed by over 300 singles including an arsenal of hit songs and two dancehall-driven albums, "Infiltration" and "Gully Sit'n".

With the engaging "Theory Of Reggaetivity" (a play on words, making a nod to Einstein's Theory of Relativity), the granite-voiced singjay, whose vocal delivery to a certain extent can be compared with Buju Banton's, follows what the latter and also Capleton did in the mid-'90s, namely going into a reggae direction. The power behind this cd lies with producers such as Shaun Pizzonia aka Sting International, Notis' Wayne "Unga Barunga" Thompson, Silly Walks Discotheque, Jordan McClure & David Hayle of Chimney Records, Protoje aka Diggy British, Nicolas "Niko" Browne of Lifeline Music, and Theo Butler, all of them responsible for capturing the essence of this project and getting the best out of Assassin aka Agent Sasco. And there's also the ear-catching live instrumentation and harmonizing that play an important role in most of the tracks and enhance the quality throughout.

The lyrically and musically superb title track "Theory Of Reggaetivity", together with the matching "Reggae Origins" (and in between the skit "What Is Reggae?"), form the cleverly chosen opening part of this album, as they not only set the tone, but also examine the birth of reggae beyond its pioneers. Next coming out of the speakers in a big way is "Health & Wealth", a full sounding modern roots killer with massive horns that goes on repeat!! At first hear "Feel Highrie" didn't cause much excitement, but the more you listen to this tune to more it grows on you and the more you're going to appreciate this soundsytem-stylish effort with its repetitive sample and dubwise effects. The previously released single "Mix Up" across the "Heaven Bless" riddim (a relick of the classic "Heavenless") sees Assassin aka agent Sasco lyrically excelling with his great play on words and metaphors, which makes "Mix Up" a strong effort.

A totally different mood and vibe comes with the appealing lovers tune "Crazy", a nicely done collaboration with the sweet-voiced Australian pop/r&b singer Elesia Iimura. With its percussion work, hand clapping and male & female backing vocals, the solid "Africa", an hommage to the Motherland which was produced by himself and Major Label Music, is strongly rooted in African music. "J.O.B. (Skit)" brings to mind the choir singing of the slaves and is great in combination with the truly outstanding "Slave No More", which is done in collaboration with Chronixx. Musically and lyrically a real scorcher! Also very strong is the Silly Walks Discotheque produced "Stronger". Underpinned by a riddim played by Raging Fyah, this is a great song about things you can achieve with perseverance. The album closes with two previously released singles, the 2014 released "Day In Day Out" from Notice Productions and the infectious "Country Bus", the early 2015 unleashed lead track for Chimney Records' "Country Bus" Riddim.

Even though "Theory Of Reggaetivity" features a variety of producers, it's a consistent and well balanced album with some great music. Assassin aka Agent Sasco is in top form on this burning set, which hopefully leads to more full reggae albums from this Jamaican vocalist.