Protoje x Lila Iké x Agent Sasco – Not Another Word | New Video

by | Jun 7, 2019 | News, Video

Music Video: Protoje x Lila Iké x Agent Sasco - Not Another Word

Protoje x Lila Iké x Agent Sasco – Not Another Word | New Video

GRAMMY-nominated artist, songwriter, and philosophical thinker Protoje takes his message to the streets of downtown Kingston, Jamaica, on his new video for “Not Another Word.” On the call-to-action anthem he recruited fellow Jamaican comrades Agent Sasco (aka Assassin) and Lila Iké. “Not Another Word” is Protoje’s first new material since his GRAMMY-nominated album “A Matter Of Time”. On this visually-stunning guerilla street rally (directed by RD Studios), the trio bands together to address hypocrisies and encourage people to take responsibility for their actions.

“It was important to me that we touched on everyday scenes that aren’t uncommon to see when we take a look at happenings in Jamaica. I wanted the video to be grounded in our everyday reality. The video director Ruption really understood the vision and came up with the idea to capture a lot of the scenes using a ‘God’s Eye’ point of view. It was a vibe,” Protoje says about the visual.

Protoje will kick off his Summer 2019 Tour spanning North America and Europe in mid-June. In the U.S., he joins fellow GRAMMY-nominees and Easy Star label mates Rebelution for 20+ city tour starting in Albuquerque on June 13. He will also headline a free NYC concert at Prospect Park for BRIC Celebrate Brooklyn! on June 27 and wraps the tour on September 1 at Dry Diggings Festival in Placerville, CA. Amidst these dates, he has a series of solo shows and festival spots throughout Europe as well as a coveted slot on Jamaica’s annual music festival Reggae Sumfest on July 20.