Yaadcore – Ready Now | New Video

by Sep 24, 2019News, Video

Yaadcore - Ready Now

As the creator of the popular “Reggae Aroma Mixtape” series, founder of the global party Dubwise Jamaica, and the first person to play leading lights Chronixx and Protoje over the Jamaican airwaves, Yaadcore is one of the most prominent and influential DJs working in reggae today. Having cemented his place as a pivotal tastemaker, Yaadcore recently stepped out from behind the turntables and into the spotlight with his debut single “Ready Now” (Delicious Vinyl Island/12 Yaad). Directed by Spanish photographer Fernando Hevia, the “Ready Now” video takes viewers on a vibesy trip from the Jamaican countryside to Downtown Kingston, and into Yaadcore’s distinctive personal universe.