Bugle feat. Noah Powa & Norman Alexander – Life Savior | New Video

by Feb 18, 2020News, Video


Bugle, one of Jamaica’s most prolific singers and songwriters, has released the brand new video for “Life Savior” feat. Noah Powa and Norman Alexander. The epic collaboration is the latest effort from the reggae artist’s 2019 critically-acclaimed ‘Picture Perfect” album (An9ted Entertainment / VPAL Music).

Filmed throughout the metropolises of Kingston, Jamaica, and New York City, the stylish video features dancehall star Noah Powa and his lyrical cohort Bugle trading verses that take the audience on a concise, yet riveting journey of their musical trials and triumphs. The song’s monstrously inspirational hook, sung by promising newcomer Norman Alexander, is the perfect complement to the stunning cinematic backdrop of the NYC skyline, as viewed from the waterfront and rooftops of Brooklyn. The “Life Savior” video was produced and directed by NYC-based Kenny Gray and Troublesum, respectively.

“The concept of the video follows the lyrics of the song. It was a joy to work with Noah Powa – he is more than just an artist to me – he is a friend and he’s also family. Working with Norman Alexander for the first time was also a great joy – very humble soul… great youth… talented artist. Hoping people enjoy the music video as much as they enjoy the song. People can have a deeper insight on a lot of our upbringings, because sometimes people don’t really understand or they make assumptions. It’s good to make them see some of what you gone through and where you reach now, and see how whatever you’re doing can take you there. Doesn’t matter what field you inna, as long as you’re alive, you have a journey.” says Bugle.