Jah9 – Could It Be | New Video
The fourth and final music video from Jah9’s Note To Self album, Could It Be, anchors the narrative that ties the body of work together.
In Could It Be, Jah9 skillfully paints different images of herself, daring to ask as she does Could It Be, as if trying to find the core or essence of these different aspects. It wrestles, in many ways, with the overarching theme of self study by questioning the very fabric of what we come to understand as identity.
Shot and directed in Jamaica, by Samo Kush I and Fernando Hevia, the video ties into the visual aesthetic of Note To Self as it follows her in various communal settings, contrasted by solitary moments where she is seen trying to consolidate her external experiences. The song is a soulful contemplation on the self, and the music video does well to mirror the contemplation with unique angles, intimate shots and smooth transitions. The visuals can be used in this time to meditate on identity, to study ourselves, and to prepare for the changes in paradigm that are taking place before our very eyes.