Bas360 has a deep compassion for his fans

In a world gone mad, positive has become a go-to word among artistes, like Bas360 who considers himself a messenger of hope with songs like “Matter of Time”.

The Los Angeles-based Jamaican wrote and produced the track for his Steamatic Records. It is scheduled for release in early November.

“It is an inspirational track that everyone can relate to as it motivates persons going through a hard time to keep pushing towards their goals. We all have faced obstacles along our daily lives including myself, but this song aims to deliver the message of patience and loyalty to God who I believe can get you through any and everything,” he said.

Bas360, a self-described reggae/R&B artiste, has lived in Southern California for seven years. During that time, he has recorded profusely, releasing three albums including “The Warning” which came out in 2020.

“Aqui Vengo (Here I Come)” and “Thru The Hour Glass”, both released in 2018, are his other albums. On each, the message is consistent.

“Bas360 music is focused around positive messages through a deep compassion for my fans. My music can be described as happy music that will make you dance but also think deeply,” he said.

Andre Hinds-Williams (his real name) was born in St. Ann, a scenic rural parish where Bob Marley, Shabba Ranks, and Pan-African giant Marcus Garvey were born. His influences range from classic (Dennis Brown), neo-roots (Garnet Silk), mellow (Tarrus Riley), and edgy (Vybz Kartel).

While he released songs in Jamaica, it was not until relocating to ‘Cali’ that Bas360 has made his mark as a recording act. His songs can be graphic (“Backroom”), fun (“The Wave”), or promoting the ‘good weed’ (“Got The Medical”).

Over the years, many reggae artistes living in the US or Europe long for a hit song in Jamaica, because they believe it gives them ‘street cred’. Bas360, however, has found the diverse and happening Southern California scene to his liking. That region has produced a rush of American bands such as Slightly Stoopid, Stick Figure, and Rebelution.

“The reggae scene in SoCal is pretty diverse with a mixture of bands and artistes expressing reggae in different styles. There are a lot of ‘beach boy bands’ that play that ‘Cali Reggae’ but there also a lot of upcoming and veteran acts from Jamaica now living here, hence a more roots, rock, reggae scene is on the rise,” he said.

(Photo courtesy of Bas360)